Hey {{first_name | default: there}},
Over the last few weeks I have been talking about income layers.
The mindset shift. The skills the market undervalues. The money moves our community rarely discusses.
Today I want to get specific about one of the most accessible first income layers for anyone in tech or professional services.
The digital product.
💡 This Week: How to Build Something Once and Get Paid for It Repeatedly
A digital product is anything you create once and can sell infinitely without restocking, shipping, or manufacturing.
Templates. Guides. Checklists. Mini-courses. Toolkits. SOPs. Study materials. Notion dashboards. Resume frameworks. Interview prep packs.
The list is longer than most people realize. And the barrier to entry is lower than most people think.
You do not need a massive audience to sell one. You do not need a fancy website. You do not need to quit your job or have everything figured out.
You need one problem your audience wants solved, and a clear way to solve it.
Packaged clearly. Priced honestly. Placed where the right people can find it.
The Mistake Most People Make
They wait until they feel like an expert.
Here is the truth.
You do not sell to people who know more than you.
You sell to people who are two or three steps behind where you already are.
If you earned the Microsoft Certified: Azure Fundamentals (AZ-900) certification last year, you have something to sell to someone who is just beginning their Azure journey today.
If you moved from a help desk role into cloud engineering, you have a roadmap someone would pay for.
If you have figured out how to send money home cheaper, invest in index funds, or negotiate a remote job, someone behind you would pay for that clarity.
The gap between where you are today and where someone else is trying to get is often your product.
You do not have to be the world’s leading expert.
You just have to help someone make meaningful progress.
What I Am Building
I am working on my first digital product right now alongside this newsletter.
I am not ready to share all the details yet. But it is built around the same themes I write about here. Using cloud and tech skills to create options. Then using those options to build financial freedom.
I am building it the same way I recommend you build yours.
Start with what people already ask you about.
Package the solution.
Test it with a small audience before investing too much time in production.
When it is ready, you will hear about it here first.
Where to Start If You Are Building One Too
Step one is identifying the problem you solve.
Not the product you want to make.
The problem your buyer has right now that keeps them stuck.
Step two is the format.
Match the format to how your buyer learns.
Some people want a quick checklist.
Some want a step-by-step guide.
Some want templates they can plug their information into and immediately use.
Step three is pricing.
For many creators, a first product in the $27 to $47 range is a practical starting point.
It is affordable enough to be an easy yes while giving you room to create something genuinely valuable.
Step four is distribution.
You do not need a big platform.
You need the right one.
A newsletter, a LinkedIn post, or a single community where your ideal buyer already spends time.
That is the whole model.
One problem.
One format.
One price.
One channel.
Everything else is noise until you make your first sale.
Every digital product you create becomes another asset that can continue working long after you finish building it.
🛠 Tool of the Week: Gumroad
Gumroad is where I recommend most people start selling digital products.
You can set up a product page in under an hour.
There are no monthly fees to get started.
They simply take a small percentage when you make a sale, which means you only pay when you earn.
You can sell PDFs, templates, video files, spreadsheets, Notion templates, or almost any digital file.
It is not the fanciest platform.
It is one of the fastest ways to go from an idea to your first sale without overbuilding infrastructure before you know if people actually want what you are selling.
Start there.
Upgrade later if needed.
🎯 Your Action Step This Week
Think about the last three times someone asked you for advice or help.
Write down what they asked.
Write down what you told them.
Now ask yourself:
If I packaged that answer into a guide, checklist, template, or toolkit, would someone happily pay $27 for it?
If the answer is yes, you already have a product idea.
That is further than most people ever get.
One idea.
Written down.
This week.
See you next Tuesday,
Migrate to Millions
P.S. Hit reply and tell me: What is the one thing you know well enough to teach someone else? I am reading every reply, and your answers will help shape what I build next for this community.
Disclaimer: This newsletter is for educational purposes only and is not financial advice. Everyone’s situation is different. Consider speaking with a qualified financial professional before making financial decisions.